Description
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
- Evaluate your marketing strategies and campaigns
- Explore implementation fundamentals and report architecture
- Apply Adobe Analytics to multiple sources
- Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: David Karlins, Eric Matisoff
Publisher: For Dummies
Published: 04/02/2019
Pages: 400
Binding Type: Paperback
Weight: 1.25lbs
Size: 9.20h x 7.30w x 1.00d
ISBN13: 9781119446088
ISBN10: 1119446082
BISAC Categories:
- Computers | Data Science | Data Analytics
- Business & Economics | Consumer Behavior | General
- Business & Economics | E-Commerce | Digital Marketing
About the Author
Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.
This title is not returnable