An Influencer's World: A Behind-The-Scenes Look at Social Media Influencers and Creators

What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

INTERVIEWEES INCLUDE:
Isabella Avila (17.7m on TikTok)
Jacques Bastien (cofounder, SHADE)
Mark Cuban (8.6m on Twitter)
Mary Fitzgerald (1.8m on Instagram)
GloZell Green (4.6m on YouTube)
Tim Karsliyev (1.7m on Instagram)
Kevin Kreider (431k on Instagram)
Max Levine (cofounder, Amp Studios)
Cindy Pham (468k on YouTube)
Michael Schweiger (CEO, Central Entertainment Group)
LaToya Shambo (CEO/founder, Black Girl Digital)
Joshua Suarez (14.4m on TikTok)

Author: Caroline Baker, Don Baker
Publisher: University of Iowa Press
Published: 06/26/2023
Pages: 302
Binding Type: Paperback
Weight: 1.01lbs
Size: 8.90h x 5.90w x 0.90d
ISBN13: 9781609388959
ISBN10: 160938895X
BISAC Categories:
- Social Science | Sociology | General
- Business & Economics | E-Commerce | Digital Marketing
- Business & Economics | Marketing | General

About the Author
Caroline Baker is a freelance writer, author, and doctor of education. She teaches courses in counseling and psychology. Don Baker is market president and publisher of Puget Sound Business Journal. Both live in Kirkland, Washington.