An Insider's Guide to Building a Successful Consulting Practice

An industrial/organizational psychologist, consultant, and speaker, author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide readers on their journey of growing a consulting practice--whether they're beginners just starting up or veterans looking for new ways to invigorate their businesses. In An Insider's Guide to Building a Successful Consulting Practice, you'll learn simple yet powerful strategies for success, including how to: identify a market and narrow your focus; make a smooth transition from employee to independent consultant; sell effectively even if you've never sold before; establish visibility through speaking, writing, and networking; set prices based on value; develop a marketing strategy and divide your time between marketing and delivering your services; and much more. With applicable data and tangible advice gleaned from the survey results of professionals in a diverse range of industries, you'll not only learn how to keep plenty of work in your pipeline--you'll be able to adapt your consulting practice to thrive in any market.

Author: Bruce Katcher
Publisher: Amacom
Published: 03/10/2010
Pages: 272
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.80h x 6.00w x 0.80d
ISBN13: 9780814414361
ISBN10: 0814414362
BISAC Categories:
- Business & Economics | Careers | General
- Business & Economics | Consulting
- Business & Economics | Sales & Selling | General

About the Author
BRUCE L. KATCHER, PH.D., (Sharon, MA) is founder and president of The Discovery Consulting Group. His client list covers a broad range, from Fortune 500 names such as Revlon, Johnson & Johnson, Alcoa, and Merck to successful smaller companies. He is the author of the award-winning book 30 Reasons Employees Hate Their Managers (978-0-8144-0915-2).

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