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- Description
Description
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Est e Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.Author: Dimitri Koumbis
Publisher: Bloomsbury Visual Arts
Published: 04/22/2021
Pages: 168
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.00h x 6.20w x 0.50d
ISBN13: 9781350098275
ISBN10: 1350098272
BISAC Categories:
- Business & Economics | Industries | Fashion & Textile Industry
- Business & Economics | Industries | Retailing
- Design | Fashion & Accessories
About the Author
Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management, and store design for fast fashion brands such as Urban Outfitters and Gap, Inc.
