An Overview of the Public Relations Function

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Author: Shannon A. Bowen
Publisher: Business Expert Press
Published: 04/15/2010
Pages: 186
Binding Type: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d
ISBN13: 9781606490990
ISBN10: 1606490990
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Marketing | General