Description
Insights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.
In this fast-paced, 2-hour read, you'll discover:
- The key characteristics of a true, transformative insight
- Proven techniques and provocative questions for building a better insight
- Simple methods to stress-test your insight and turn it into an actionable idea
- How to write and sell an insight so that it can inspire others and transform your brand
Author: Chris Kocek
Publisher: Yellow Bird Press
Published: 09/19/2023
Pages: 178
Binding Type: Paperback
Weight: 0.40lbs
Size: 7.81h x 5.06w x 0.38d
ISBN13: 9780989284936
ISBN10: 098928493X
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
This title is not returnable