Description
Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.
Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.
Author: Paul Wagner
Publisher: Wag Press
Published: 07/27/2020
Pages: 222
Binding Type: Paperback
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.47d
ISBN13: 9780984910380
ISBN10: 0984910387
BISAC Categories:
- Business & Economics | Industries | Food Industry
- Business & Economics | Public Relations
- Business & Economics | Marketing | General
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