Description
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.
Author: Doron P. Levin
Publisher: Mariner Books
Published: 10/17/1996
Pages: 368
Binding Type: Paperback
Weight: 1.02lbs
Size: 8.48h x 5.50w x 0.89d
ISBN13: 9780156004749
ISBN10: 0156004747
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Infrastructure
- Transportation | Automotive | History