Beyond the Bottom Line

Something new is happening in the business world. Determined to stay competitive in an era of downsizing, companies are making a surprising discovery: Practices that benefit employees, communities, and the environment aren't just good deeds--they're also good business. The leaders of this new business vision include household names like Honeywell, Stride Rite, Hasbro, Reebok, and Levi Strauss & Co. These and other American companies have discovered that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are in such diverse areas as work and family life, community welfare, and ecology. Whether you run a company or just work for one, you'll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability.

Author: Joel Makower
Publisher: Touchstone Books
Published: 10/01/1995
Pages: 336
Binding Type: Paperback
Weight: 1.13lbs
Size: 9.08h x 6.50w x 0.81d
ISBN13: 9780684813103
ISBN10: 0684813106
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Development | Sustainable Development
- Business & Economics | Business Ethics