Big Little Legends: How Everyday Leaders Build Irresistible Brands

Without Magic, It's Just Marketing

Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible.

But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come.

You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legends is jam-packed with reasons why every brand should discover, tell and believe in their own story.

Author: Gair Maxwell
Publisher: Page Two Press
Published: 11/09/2021
Pages: 350
Binding Type: Paperback
Weight: 0.88lbs
Size: 8.00h x 5.25w x 0.78d
ISBN13: 9781774581667
ISBN10: 1774581663
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Small Business | General
- Business & Economics | Consumer Behavior | General

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