Billboard Advertising for Know-It-Alls

Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campaigns. Billboards are widey used in advertising messages related to political campaigns, product marketing and for non-profit causes. Three types of signs are covered in this book including traditional billboards, mechanical billboards and newer types including digital and mobile billboards. This publication also focuses on important issues related to using a billboard including effectiveness, placement, visual concerns, related environmental issues, road safety, and laws relating to billboards. Billboard Advertising for Know-It-Alls is highly recommended for those who are interested in learning more about advertising with billboards.

Author: For Know-It-Alls
Publisher: For Know-It-Alls
Published: 01/14/2008
Pages: 52
Binding Type: Paperback
Weight: 0.18lbs
Size: 9.00h x 6.00w x 0.11d
ISBN13: 9781599862217
ISBN10: 1599862212
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | Industrial

This title is not returnable