Description
The human brain may be the best piece of technology ever created, but it s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain s inherent flaws but also gives us the tools to counteract them.
Author: Dean Buonomano
Publisher: W. W. Norton & Company
Published: 08/06/2012
Pages: 322
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.20h x 5.50w x 1.00d
ISBN13: 9780393342222
ISBN10: 0393342220
BISAC Categories:
- Science | Life Sciences | Neuroscience
- Science | Life Sciences | Human Anatomy & Physiology
- Science | Cognitive Science