Description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Author: Laura Busche
Publisher: Routledge
Published: 11/17/2023
Pages: 384
Binding Type: Paperback
Weight: 1.22lbs
Size: 9.21h x 6.14w x 0.82d
ISBN13: 9781032373720
ISBN10: 1032373725
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General
- Business & Economics | International | Marketing
This title is not returnable