Brand Yourself! for College Students: How to Use Personal Branding to Get the Job You Want!

If you don't brand yourself, someone else will and it probably won't be the brand you want. That is author Glory Borgeson's motto when it comes to personal branding. She advocates taking charge of your brand because, if you don't, other people will. Do you really want someone else deciding who you are, what your skills are, and what your skills are not, so that it results in not getting the job you want? Or would you rather control your own personal brand and decide who you are and what you're good at, and communicate that personal brand clearly to other people so that you get the job? How you come across to hiring managers will determine if you get a job offer. College students have a lot to consider before they create a resume and head out for interviews. Besides all of the factors that go into your appearance, you need to figure out what the hiring managers in your field really want in a new employee (and then make a plan to deliver it). You do that by creating a brand (yourself) and then selling it. Some employers are tired of working with people in their 20s who don't know how to act in the workplace. Rather than take a chance on another younger employee, many managers are hiring people in their 30s instead of someone in their 20s because they don t want to deal with the possibility of another 20-something making unwise workplace choices. Therefore, your competition for the job is no longer just your peers. Now you're competing for jobs with people who are older than you are. Read this book to learn how to brand yourself and how to use your brand to get the job you want

Author: Glory Borgeson
Publisher: Pinnacle Publications, Incorporated
Published: 09/01/2010
Pages: 106
Binding Type: Paperback
Weight: 0.34lbs
Size: 9.02h x 5.98w x 0.22d
ISBN13: 9780982050750
ISBN10: 0982050755
BISAC Categories:
- Business & Economics | Careers | Job Hunting

About the Author
Glory Borgeson is a business coach, consultant, speaker, and author of "Catapult Your Business to New Heights: Sure-Fire Strategies to Increase Profit" and "Brand Yourself! for College Students: How to Use Personal Branding to Get the Job You Want!" Glory's next book will be about the subtle forms of workplace bullying. In this book you will learn how to take action to stop the bullying you experience at work. Glory works with entrepreneurs and executives by phone and speaks to their groups, and she speaks on college campuses to students who want to know what they can do to score a job in their career field. Check out her website at GloryBorgeson.com

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