Description
A successful business must create a memorable brand and fix it in the consumer\'s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms, photos and illustrations. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a \"DIY\" brand audit, and how to use marketing communication and psychological principles to make an impact.
Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands. By focusing on the role emotions and senses play in the decision to make a purchase, author James Hammond enables entrepreneurs to improve profits.
Author Name: James Hammond
Publisher: Kogan Page; 1st edition
Publish Date: March 29, 2011
Pages: 288
Binding Type: Paperback
Weight: 12.8 ounces
Size: 5.43 x 0.63 x 8.5 inches
ISBN Number 13: 978-0749462963
ISBN Number 10: 0749462965
BISAC Categories:
- Business Communication
- Business Entrepreneurship
- Business Marketing
This item is Not Returnable