Building Brands & Creating Cultures: Of Authentic Servant Leadership

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Your investment in the culture and environment where your teams spend more waking hours than they do at home with with families is your most valuable contribution as a servant leader.


Certainly you could choose to believe that your existing culture is a healthy one. Maybe it is. But how do you know?


If you don't have the right brand, both externally and internally, you won't attract the right people. If you don't have the right people, or people with the right priorities, you can't create or sustain a thriving culture.


Branding and culture, particularly for public serving organizations and people serving leaders, are interdependent.


This book is a step-by-step guide to building a brand and creating a culture of authentic servant leadership for your organization.

Author: Stacy Wall Schweikhart, Ron Holifield
Published: 11/15/2018
Pages: 222
Binding Type: Paperback
Weight: 0.54lbs
Size: 8.00h x 5.00w x 0.51d
ISBN13: 9781644383124
ISBN10: 1644383128
BISAC Categories:
- Business & Economics | Workplace Culture
- Business & Economics | Leadership
- Business & Economics | Nonprofit Organizations & Charities | Management &Leadership

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