Buyer First: Grow Your Business with Collaborative Selling

It's time to forget everything you think you know about selling.

Winning new customers is the number one challenge 80 percent of entrepreneurs face--and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney--who once struggled to pay bills and is now a top sales coach and influencer--says the reason so many of us are bad at selling is, well, we think selling is bad.

In the "book my clients have been asking me for," Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn't something we do to others, it's something we do with them.

With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy.

Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences.

Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results--it'll make you feel fantastic about every transaction.

Author: Carole Mahoney
Publisher: Page Two Books, Inc.
Published: 09/05/2023
Pages: 288
Binding Type: Paperback
Weight: 0.80lbs
Size: 8.30h x 5.40w x 0.80d
ISBN13: 9781774583203
ISBN10: 1774583208
BISAC Categories:
- Business & Economics | Sales & Selling | Management
- Business & Economics | Entrepreneurship
- Business & Economics | Management | General

About the Author
Carole Mahoney has been called "the Sales Therapist" by a professor at Harvard Business School, where she coaches for the Entrepreneurial MBA program. She has been named a top sales influencer by LinkedIn, and currently sits as president of the AA-ISP Boston Chapter. As the founder of Unbound Growth, Mahoney collects data from 2.2 million sales professionals to coach others on what makes a great seller. She holds a BA in marketing and business management from Franklin Pierce University, and lives in Maine.