Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Author: Stuart Ewen
Publisher: Basic Books
Published: 06/01/2001
Pages: 272
Binding Type: Paperback
Weight: 0.60lbs
Size: 7.90h x 5.00w x 0.70d
ISBN13: 9780465021550
ISBN10: 0465021557
BISAC Categories:
- Social Science | Popular Culture
- Business & Economics | Advertising & Promotion
- Social Science | Sociology | Social Theory

About the Author
Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.