Description
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Author: Jennifer Brubaker
Publisher: Lexington Books
Published: 03/23/2023
Pages: 138
Binding Type: Paperback
Weight: 0.43lbs
Size: 9.00h x 6.00w x 0.30d
ISBN13: 9781498579742
ISBN10: 1498579744
BISAC Categories:
- Political Science | Political Process | General
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Marketing | General