Challenger Brand Marketing(R)

Challenger Brand Marketing(R) was written to be more than simply a follow-up to our first book, Marketing Smart. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by "Gorilla" competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.

Author: Craig Alexander, John Gumas
Publisher: Independently Published
Published: 02/07/2023
Pages: 174
Binding Type: Paperback
Weight: 0.53lbs
Size: 9.00h x 6.00w x 0.37d
ISBN13: 9798838881373
ISBN10: 8838881375
BISAC Categories:
- Business & Economics | Marketing | General

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