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Paperback book titled "Conducting Market Research for International Business" by Business Expert Press, showing the cover with text and design.
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Paperback book titled "Conducting Market Research for International Business" by Business Expert Press, showing the cover with text and design.

Conducting Market Research for International Business

Business Expert Press
Price:
$27.48

Description

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Author: S. Tamer Cavusgil, John Riesenberger
Publisher: Business Expert Press
Published: 03/01/2009
Pages: 120
Binding Type: Paperback
Weight: 0.40lbs
Size: 9.00h x 6.00w x 0.28d
ISBN13: 9781606490259
ISBN10: 1606490257
BISAC Categories:
- Business & Economics | International | General