Conscious Branding

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

Author: David Funk, Anne Marie Levis
Publisher: Business Expert Press
Published: 09/01/2009
Pages: 132
Binding Type: Paperback
Weight: 0.44lbs
Size: 9.00h x 6.00w x 0.31d
ISBN13: 9781606490587
ISBN10: 1606490583
BISAC Categories:
- Technology & Engineering | Manufacturing
- Business & Economics | Marketing | General