Description
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:
- An easy-to-follow introduction to and overview of consumer behavior
- The consumer buying process
- A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
- Supplementary materials for instructors, including PowerPoint slides and a Test Bank
Author: Ayalla Ruvio, Dawn Iacobucci
Publisher: Wiley
Published: 02/01/2023
Pages: 368
Binding Type: Paperback
Weight: 2.15lbs
Size: 9.84h x 7.87w x 0.71d
ISBN13: 9781119912415
ISBN10: 1119912415
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Marketing | Research