Consumer Behavior and Insights

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research, such as neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.

Author: Diane Phillips
Publisher: Oxford University Press, USA
Published: 02/23/2021
Pages: 576
Binding Type: Paperback
Weight: 2.30lbs
Size: 9.90h x 7.90w x 1.00d
ISBN13: 9780190857134
ISBN10: 0190857137
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | Consumer Behavior | General
- Medical | General

About the Author

Diane M. Phillips is Professor in the Marketing Department at Saint Joseph's University.