Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Author: Rajagopal
Publisher: Business Expert Press
Published: 02/25/2018
Pages: 196
Binding Type: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d
ISBN13: 9781947441149
ISBN10: 1947441140
BISAC Categories:
- Business & Economics | Consumer Behavior | General

About the Author
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.