Description
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread's pandemic 'moment', university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called 'normal' life during times of crisis.
Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University
Author: Francesca Sobande
Publisher: Sage Publications Ltd
Published: 01/31/2023
Pages: 160
Binding Type: Paperback
Weight: 0.32lbs
Size: 7.00h x 5.00w x 0.34d
ISBN13: 9781529793963
ISBN10: 1529793963
BISAC Categories:
- Social Science | Disease & Health Issues
- Medical | Health Policy
- Social Science | Sociology | General
This title is not returnable