Contemporary Issues in Marketing and Consumer Behaviour by Parsons, Elizabeth
Roll over image to zoom in Click on image to zoom
Contemporary Issues in Marketing and Consumer Behaviour by Parsons, Elizabeth

Contemporary Issues in Marketing and Consumer Behaviour

Routledge
Price:
$68.69

Description

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

  • Digital Markets and Marketing

  • Hierarchies of Knowledge in Marketing

  • Marketing Inequalities: Feminisms and intersectionalities

  • The Ethics and Politics of Consumption

New case studies include:

  • Emerging Economy Brands

  • The Fairtrade Brand

  • Disappearing Influencers

  • Decolonising the Media

Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

Author: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Publisher: Routledge
Published: 07/31/2023
Pages: 198
Binding Type: Paperback
Weight: 0.77lbs
Size: 9.69h x 6.85w x 0.44d
ISBN13: 9781032062006
ISBN10: 1032062002
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | Consumer Behavior | General
- Business & Economics | Development | Sustainable Development

About the Author

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.

Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.

Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.

This title is not returnable