Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Author: Rahel Anne Bailie, Noz Urbina
Publisher: XML Press
Published: 12/28/2012
Pages: 306
Binding Type: Paperback
Weight: 1.16lbs
Size: 9.25h x 7.50w x 0.64d
ISBN13: 9781937434168
ISBN10: 1937434168
BISAC Categories:
- Computers | Information Technology
- Computers | Internet | User-Generated Content
- Computers | Documentation & Technical Writing

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