Description
America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.
A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.
Author: Kalle Lasn
Publisher: William Morrow & Company
Published: 11/07/2000
Pages: 272
Binding Type: Paperback
Weight: 0.46lbs
Size: 7.98h x 5.34w x 0.72d
ISBN13: 9780688178055
ISBN10: 0688178057
BISAC Categories:
- Social Science | Media Studies
- Social Science | Popular Culture
- Social Science | Sociology | General