Customer Experience Management: How to Design, Integrate, Measure and Lead

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?

Author: Nihat Tavsan, Can Erdem
Publisher: Tasora Books
Published: 05/07/2018
Pages: 300
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.70d
ISBN13: 9781934690956
ISBN10: 1934690953
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Customer Relations
- Business & Economics | Management | General