Description
This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
Author: Dominik Kosorin
Publisher: Dominik Kosorin
Published: 03/15/2018
Pages: 188
Binding Type: Paperback
Weight: 0.42lbs
Size: 7.81h x 5.06w x 0.40d
ISBN13: 9788090713802
ISBN10: 8090713807
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | E-Commerce | Digital Marketing