Description
The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all?
Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.Author: Nicholas Kelly
Publisher: Kogan Page
Published: 12/28/2021
Pages: 232
Binding Type: Paperback
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.63d
ISBN13: 9781398602946
ISBN10: 1398602949
BISAC Categories:
- Business & Economics | Industries | Computers & Information Technology
- Business & Economics | Business Communication | General
- Business & Economics | Decision Making & Problem Solving
About the Author
Nicholas Kelly is Director of Visual Analytics and Go-to-Market at Logic20/20, based in Seattle, Washington. He is a leader in analytics adoption having designed and developed dashboards for some of the world's largest companies, from global banks to Formula 1 teams. He is a frequent speaker at international conferences, has trained thousands of professionals in data visualization and analytics adoption and is the inventor of the Dashboard Wireframe Kit.