Delivering Profitable Value

Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries.--Stephen A. Furbacher, President, Dynegy Midstream Services, LLP.

Author: Mike Lanning
Publisher: Basic Books
Published: 01/01/2000
Pages: 336
Binding Type: Paperback
Weight: 1.13lbs
Size: 9.02h x 6.10w x 0.86d
ISBN13: 9780738201627
ISBN10: 0738201626
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Development | Business Development
- Business & Economics | Management | General