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Description
Most CX advice assumes your job is to make customers feel something.
But in the world of banking, the goal is very different: help customers finish something.
Designing for Need introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones-and stop borrowing playbooks from entertainment brands to solve task-based problems.
With an engineer's eye for friction and a strategist's sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.
Here, you'll learn a language leaders can align on, a way to diagnose where "delight" is backfiring, and principles that translate directly into simpler journeys-without relying on gimmicks, jargon, or performative CX.
If you want a CX strategy your organization can actually execute-one that turns complexity into clarity and helps customers get in, get done, and get on with life-start here.
Author: Derek Corcoran
Publisher: Bat House Press
Published: 09/08/2026
Pages: 216
Binding Type: Paperback
Weight: 0.56lbs
Size: 8.50h x 5.50w x 0.49d
ISBN13: 9798950098048
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Production & Operations Management
- Business & Economics | Banks & Banking