Description
In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive.
If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning.
In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away.
Author: Wsi World
Publisher: FriesenPress
Published: 03/03/2020
Pages: 282
Binding Type: Paperback
Weight: 0.72lbs
Size: 8.50h x 5.50w x 0.59d
ISBN13: 9781525562457
ISBN10: 1525562452
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Consumer Behavior | General
- Business & Economics | E-Commerce | Digital Marketing
If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning.
In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away.
Author: Wsi World
Publisher: FriesenPress
Published: 03/03/2020
Pages: 282
Binding Type: Paperback
Weight: 0.72lbs
Size: 8.50h x 5.50w x 0.59d
ISBN13: 9781525562457
ISBN10: 1525562452
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Consumer Behavior | General
- Business & Economics | E-Commerce | Digital Marketing
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