Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

Author: Regina Luttrell, Susan Emerick, Adrienne Wallace
Publisher: Oxford University Press, USA
Published: 03/16/2021
Pages: 272
Binding Type: Paperback
Weight: 0.56lbs
Size: 9.28h x 6.21w x 0.61d
ISBN13: 9780190925390
ISBN10: 0190925396
BISAC Categories:
- Business & Economics | Public Relations
- Language Arts & Disciplines | Communication Studies

About the Author

REGINA LUTTRELL, PH.D. is currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media.

SUSAN F. EMERICK is a globally recognized business and marketing innovator, building online brands for organizations around the world. Recognized as one of the top 25 Internet Marketing Leaders and Innovators by iMedia, listed in the TopRank top 25 Women That Rocked Social Media, and honored as one
of the top 50 Influential Women in Digital Marketing.

ADRIENNE A. WALLACE, PH.D. is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, and lobbying, to finance.