Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Author: Guy Kawasaki
Publisher: Portfolio
Published: 12/31/2012
Pages: 240
Binding Type: Paperback
Weight: 0.45lbs
Size: 7.90h x 5.30w x 0.70d
ISBN13: 9781591845836
ISBN10: 1591845831
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Organizational Development
- Family & Relationships | General

About the Author
Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.