Description
You've seen the headlines before:
10 tips guaranteed to boost your conversion rate
The only branding blueprint you'll ever need
5 steps to hacking Facebook's algorithm
The marketing industry is saturated with so-called gurus who are desperate to bestow their brilliant formulas to eager audiences. Ironically though, brands achieve the best results when rulebooks get tossed out.
Something's gotta give.
So, what can you expect from two marketers putting their own industry on blast? For starters, you'll learn the power of dissent and the pitfalls of "best practices." But most importantly, you'll see why following rules isn't all it's cracked up to be. In fact, it might be the worst marketing decision you'll ever make.
Author: Brian Cross, Aaron Perlut
Publisher: Elasticity, LLC
Published: 10/28/2020
Pages: 138
Binding Type: Paperback
Weight: 0.37lbs
Size: 8.50h x 5.51w x 0.30d
ISBN13: 9781733492614
ISBN10: 1733492615
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Public Relations
- Business & Economics | Advertising & Promotion
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