Description
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.
Author: Gaynor Lea-Greenwood
Publisher: Wiley
Published: 03/18/2013
Pages: 224
Binding Type: Paperback
Weight: 1.05lbs
Size: 9.50h x 6.80w x 0.50d
ISBN13: 9781405150606
ISBN10: 1405150602
BISAC Categories:
- Business & Economics | Industries | Fashion & Textile Industry
- Design | Fashion & Accessories
Author: Gaynor Lea-Greenwood
Publisher: Wiley
Published: 03/18/2013
Pages: 224
Binding Type: Paperback
Weight: 1.05lbs
Size: 9.50h x 6.80w x 0.50d
ISBN13: 9781405150606
ISBN10: 1405150602
BISAC Categories:
- Business & Economics | Industries | Fashion & Textile Industry
- Design | Fashion & Accessories
About the Author
Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.