Description
We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic of identity displays, and creating tension between personal statements and social performances.
Fashioning Identity explores how this tension is performed through fashion production and consumption, by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore', and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis' seminal concept of 'identity ambivalence' in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of 'status ambivalence', in which fashioning one's own identity has become increasingly complicated
Author: Maria Mackinney-Valentin
Publisher: Bloomsbury Publishing PLC
Published: 11/01/2018
Pages: 200
Binding Type: Paperback
Weight: 0.64lbs
Size: 9.21h x 6.14w x 0.43d
ISBN13: 9781350100664
ISBN10: 1350100668
BISAC Categories:
- Design | Fashion & Accessories
- Design | History & Criticism
Fashioning Identity explores how this tension is performed through fashion production and consumption, by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore', and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis' seminal concept of 'identity ambivalence' in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of 'status ambivalence', in which fashioning one's own identity has become increasingly complicated
Author: Maria Mackinney-Valentin
Publisher: Bloomsbury Publishing PLC
Published: 11/01/2018
Pages: 200
Binding Type: Paperback
Weight: 0.64lbs
Size: 9.21h x 6.14w x 0.43d
ISBN13: 9781350100664
ISBN10: 1350100668
BISAC Categories:
- Design | Fashion & Accessories
- Design | History & Criticism
About the Author
Maria Mackinney-Valentin is an Associate Professor at the Royal Danish Academy of Fine Arts, School of Design, Denmark.

