Flameout: The Rise and Fall of Burger Chef

This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control-a lesson as important today as it was a half-century ago.

Author: John P. McDonald
Publisher: Createspace Independent Publishing Platform
Published: 02/20/2011
Pages: 238
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.00h x 5.25w x 0.50d
ISBN13: 9781456418632
ISBN10: 1456418637
BISAC Categories:
- Business & Economics | Corporate & Business History | General

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