Flexible Visual Systems: The Fvs Atlas

Explore the evolving landscape of brand identity design in The FVS Atlas. This follow-up to Dr. Martin Lorenz's 2021 book expands on his foundational principles with adaptable, system-based design approaches, drawing from his expertise and extensive doctoral research at the University of Barcelona. Dive into the work and insights of over 100 leading designers, real-world examples, and four in-depth case studies through this essential resource for creatives seeking innovative ways to craft impactful brands that resonate better. This comprehensive point of reference for creative, flexible brand applications will round out your design library as it offers a timely look into new branding design trends and the future of flexible identities.

Author: Martin Lorenz
Publisher: Victionary
Published: 06/03/2025
Pages: 296
Binding Type: Paperback
Weight: 2.20lbs
Size: 9.70h x 7.50w x 1.00d
ISBN13: 9789887684596
ISBN10: 9887684597
BISAC Categories:
- Design | Graphic Arts | Branding & Logo Design