- Description
Description
From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.
The opening chapter outlines the rise of analytics as a dedicated discipline, its role in business decision-making, and various types of analyses. Additional chapters introduce readers to data strategy, a framework for and process for analytics, and how to apply insights for maximum impact within companies and organizations. Students examine analysis methods including linear regression, logistic regression, conjoint analysis, decision trees, multi-dimensional scaling, factor analysis, and cluster analysis.
The second edition features three new chapters-the analytics plan, reading numbers, and conjoint analysis-and includes significant revisions throughout the text, as well as revised language to streamline key concepts and make the book more approachable for readers.
From Data to Decision is an ideal textbook for courses in business and analytics, and suitable for both undergraduate and graduate studies.
Author: Marco Vriens, Chad Vidden
Publisher: Cognella Academic Publishing
Published: 12/28/2022
Pages: 288
Binding Type: Paperback
Weight: 1.27lbs
Size: 10.00h x 8.00w x 0.60d
ISBN13: 9781516598113
ISBN10: 1516598113
BISAC Categories:
- Business & Economics | General
