Description
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
Author: Richard S. Tedlow
Publisher: Harper Business
Published: 07/01/2003
Pages: 544
Binding Type: Paperback
Weight: 0.96lbs
Size: 8.05h x 5.31w x 1.32d
ISBN13: 9780066620367
ISBN10: 0066620368
BISAC Categories:
- Business & Economics | Leadership
- Business & Economics | Corporate & Business History | General
- Business & Economics | Free Enterprise & Capitalism