Green Lies: How Greenwashing can destroy a company (and how to go green without the wash)

The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of 2015-that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that-with the right corporate commitment-green can mean gold.

Author: Pascual Berrone Phd
Publisher: Createspace Independent Publishing Platform
Published: 03/10/2016
Pages: 342
Binding Type: Paperback
Weight: 1.01lbs
Size: 9.02h x 5.98w x 0.71d
ISBN13: 9781523373567
ISBN10: 1523373563
BISAC Categories:
- Business & Economics | Green Business

About the Author
Pascual Berrone (BA, B.Sc., Ph.D.) is associate professor of strategic management and holder of the Schneider Electric Chair of Sustainability and Business Strategy at IESE Business School. He is a multi-award-winning researcher whose work on sustainable innovation, corporate governance and corporate social responsibility has been published in over a dozen international journals. Professor Berrone is Associate Editor of research outlet Organization & Environment and founder of the "Strategic Madrid Group," an initiative that gathers world-class scholars and practitioners around strategic issues. He is also the academic co-director of the research platform IESE Cities in Motion. This is his second book.

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