Greenthink: How Profit Can Save the Planet

Sustainability is profitable. Profitability is sustainable.

For decades, environmentalists and the private sector have been at odds. Activists have decried the impact of industry on the environment. Business leaders, meanwhile, resent environmentalists for "job-killing regulations." But Fedrizzi turns conventional wisdom on its head by showing how profit can save the planet, and how sustainability is the biggest business opportunity of the twenty-first century.

With the urgency of Al Gore's An Inconvenient Truth, the illuminating stories of Thomas L. Friedman's The Lexus and The Olive Tree, and the insight of Malcolm Gladwell's The Tipping Point, Fedrizzi calls the reader's attention to hidden yet fundamental truths about our environment, our society, and our economy. His message is as controversial as it is clear: leverage the profit motive to save the world--and its humans--from environmental catastrophe.

Author: Rick Fedrizzi
Publisher: Disruption Books
Published: 11/01/2015
Pages: 230
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.50h x 5.50w x 0.52d
ISBN13: 9781633310056
ISBN10: 1633310051
BISAC Categories:
- Business & Economics | Green Business
- Business & Economics | Development | Sustainable Development
- Business & Economics | Environmental Economics

About the Author
Since co-founding the U.S. Green Building Council in 1993, and serving as its CEO since 2004, Rick Fedrizzi helped create the global movement for sustainable buildings and communities. He oversaw the creation of LEED--Leadership in Energy & Environmental Design--the premier green building program. Rick is also the CEO of Green Business Certification Inc., and the chair of the Global Real Estate Sustainability Benchmark. Additionally, Rick serves on numerous boards and advisory committees for diverse organizations, including Harvard University's School of Public Health, the Clinton Global Initiative, Bank of America, and the World Green Building Council, which he chaired from 2011 to 2013.

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