Description
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink. Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
Author: Gerd Gigerenzer
Publisher: Penguin Books
Published: 07/01/2008
Pages: 288
Binding Type: Paperback
Weight: 0.43lbs
Size: 7.72h x 5.08w x 0.54d
ISBN13: 9780143113768
ISBN10: 0143113763
BISAC Categories:
- Psychology | Cognitive Psychology & Cognition
- Psychology | Social Psychology
- Psychology | Neuropsychology
Author: Gerd Gigerenzer
Publisher: Penguin Books
Published: 07/01/2008
Pages: 288
Binding Type: Paperback
Weight: 0.43lbs
Size: 7.72h x 5.08w x 0.54d
ISBN13: 9780143113768
ISBN10: 0143113763
BISAC Categories:
- Psychology | Cognitive Psychology & Cognition
- Psychology | Social Psychology
- Psychology | Neuropsychology
About the Author
Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.