High-Profit Selling: Win the Sale Without Compromising on Price

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. High-Profit Selling teaches readers to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. By explaining how short-term strategies are destructive to the long-term sustainability of a business, this eye-opening book helps readers instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships. You'll learn how to avoid negotiating, actively listen to customers, match the benefits of products or services with customers' needs and pains, confidently communicate value, and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

Author: Mark Hunter Csp
Publisher: Amacom
Published: 02/15/2012
Pages: 272
Binding Type: Paperback
Weight: 1.08lbs
Size: 8.99h x 6.03w x 0.82d
ISBN13: 9780814420096
ISBN10: 0814420095
BISAC Categories:
- Business & Economics | Sales & Selling | General
- Business & Economics | Customer Relations
- Business & Economics | Consumer Behavior | General

About the Author
MARK HUNTER, known as "The Sales Hunter," has conducted thousands of customized training sales programs nationally and internationally. His client list includes Coca-Cola, Dole, Fisher-Price, Godiva, Heineken, Mattel, Unilever, and other industry leaders.

His popular blog and website can be found at www.TheSalesHunter.com.

This title is not returnable