Higher Education Marketing Strategies

This book is about strategies to conduct higher education marketing with the focuses on marketing theories, the application of marketing in higher education services, the online higher education service marketing, how to build student satisfaction, loyalty and retention. This book contents include: -Basic Concepts and Definitions-Theoretical Basis-Marketing Communication-Modification and Application of Marketing Mix in Marketing of Higher Education Institutions-Customer Relationship Management-Competitive Advantage-Higher Education Program Offers-Higher Education Marketing Strategies-Online Higher Education Marketing-Building Student Satisfaction-Building Student Loyalty-Student Retention Strategy

Author: Jonathan Sarwono, Eddy Jusuf
Publisher: Independently Published
Published: 12/10/2018
Pages: 108
Binding Type: Paperback
Weight: 0.37lbs
Size: 9.02h x 5.98w x 0.26d
ISBN13: 9781723884276
ISBN10: 1723884278
BISAC Categories:
- Business & Economics | Marketing | General

This title is not returnable