Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.

The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

Author: Mu Hu
Publisher: Business Expert Press
Published: 12/23/2019
Pages: 242
Binding Type: Paperback
Weight: 0.73lbs
Size: 9.00h x 6.00w x 0.51d
ISBN13: 9781951527082
ISBN10: 1951527089
BISAC Categories:
- Business & Economics | Statistics
- Business & Economics | Marketing | General
- Business & Economics | Information Management

About the Author
Mu Hu is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics-focus consulting firm known for its practical, no-nonsense approach to proving and improving the value of marketing analytics. Before Revenue Insights, Mu held various senior positions at Zales, Golfsmith, Signet Jewelers, and Targetbase. Interested in employing practical analytics at your organization? Contact Mu at mu.hu@revenueinsights.com.